Salma Zulfiqar
Award winning Artist/Filmmaker & Human Rights Activist
REZA
UNESCO - Culture Sector - 2016
Created and implemented the Community Strategy for the launch of the new Global Report Culture: Urban Future.
This is the first Global Report of its kind and spotlights the power of culture as a strategic asset for creating cities that are more inclusive, creative and sustainable.
To promote the launch of the Report at the Habitat III Conference in Quito Ecuador, I secured collaboration with National Geographic photographer REZA for use of images in the report. Advised on quality control of communication tools for the launch of the report.
Communications Advisor for the 2005 Convention on the Protection and the Promotion of the Diversity of Cultural Expressions. Advising on web and social media content and editing English text
UNESCO
UNESCO - Reshaping Cultural Policies
Created and implemented the Communications Strategy for this biennial Report, the first of its kind, tracking the implementation of the 2005 Convention on the Protection and Promotion of the Diversity of Cultural Expressions (UNESCO). Advisor on communications and media for the 2005 Convention activities.
UNESCO
UNESCO - World Education Forum (WEF) 2015
Created and implemented the Communications Strategy for this high profile global event held in Incheon, Korea, attended by 1,500 people, including the President of the Republic of Korea, UN Secretary General Ban ki Moon, President of the World Bank, Jim Kim and Sheikha Mozah bint Nasser al-Missned of Qatar. Wrote the press releases for the event, liaised with six World Education Forum Co-Convenors , Korean Ministry of Information officials and organised VIP press conferences, liaised with local and international media at the event and created plans for social media marketing.
Liased with Project Everyone on the launch of the Worlds Largest Lesson initiative at WEF. The project is headed by acclaimed UK Film Director Richard Curtis.
The event was organised to build a new education agenda to transform lives and resulted in the Incheon Declaration
UNESCO
UNESCO - Global Monitoring Report 2013/4
Organised and oversaw the logistics team for the global launch of the Global Monitoring Report in Addis Ababa, Ethiopia in 2014 and regional launch in Islamabad in Pakistan for the report Teaching and Learning Achieving: Quality for All. Liaised with the Ministries of Education and organised and confirmed speakers for the main and side events and scripted the event. Liaised with media for coverage of the event which attracted more than 1,000 media articles. Special guests included the Deputy Prime Minister of Ethiopia and the former teacher of Pakistani schoolgirl Malala Yousafzai. Organised a press conference after the launch event and oversaw multi-media coverage of the event. Managed a team of people to oversee a regional launch event in Pakistan.
UNICEF/Olivier Asselin
UNICEF - Sub Regional Conference in Central Africa on stopping recruitment of child soldiers
Created and implemented the Communications Strategy for this large scale event held in Chad with high level Government representation from Sudan , Central African Republic, Cameroon, Nigeria, Niger, Kenya and Sierra Leone.
Video: UNICEF and partners support reintegration of child soldiers in Chad
UNICEF/Holt
UNICEF - Goodwill Ambassador visits to Chad and Cameroon
Organised the visit of Hollywood Actress, Mia Farrow, to Chad to highlight the need to prevent the spread of Polio - and in Cameroon on the issue of stopping child malnutrition. I liaised with local and international media to secure interviews and provided multi-media content on the visits for the website.
UNPOS
UNPOS - The Political Process in Somalia
Managed the digital communications for the United Nations Political Office for Somalia (UNPOS). The office was responsible for facilitating the political process which led to the formation of a new Government in 2012. Writing news stories, filming short videos and uploading them to the UNPOS website, managing the UNPOS twitter account and increasing its influence but attracting new followers. Preparing statements for the UN Special Representative of the Secretary General to Somalia and overseeing media interviews.
Ensured quality control of the production of a series of television programmes and radio debates and drama aimed at promoting discussions between the Somali people and politicians.
In collaboration with graphic designers produced the UNPOS quarterly magazine May 2013 & November 2012.
UNPOS stories were also shared with the media:
Thomson Reuters: Somali policewoman calls for equality in the police force
Thomson Reuters: Zahra Ugaas Farah: Profile of a Somali Peacemaker
CNN: Captain Asha - Somali Police woman calls for equality in the force
IRIN
UN IRIN/OCHA - Losing Hope: Women in Afghanistan
Writer, Producer and Co-Director of this UN documentary which looks at Women’s Rights in Afghanistan after the fall of the Taliban. This film was screened at the Raindance Film Festival in London 2008 and at the Burbank Film Festival in Los Angeles in 2009. This film was produced with former BBC Correspondent Paul Anderson.
Salma Zulfiqar/IRIN
UN IRIN/OCHA - The Humanitarian Impact of Climate Change
Researched, filmed on location ,scripted, produced and directed a six part video series on the humanitarian impact of climate change on communities in Kenya and Bangladesh
Video: Samuel Kikoso struggles to keep his cattle alive
Video: Nasha Shinini finds it hard to feed her family
Adel Yahya/IRIN
UN IRIN/OCHA - The continuing trading of guns in Yemen
Filmed, produced and scripted a short film on the humanitarian impact of gun trading in Yemen. This footage was also used in the feature documentary Devils Bargain, narrated by Hollywood Actor Kiefer Sutherland.